PURA JAGUA is the name of her debut collection. It has the “original” factor all over itself, relying on one of the most known indigenous cultures here in Panama, Emberá Wounaan. The fabric choices were something that I really liked, for example, our climate is known for its humidity & bipolarity, so Fernanda chose cotton as her canvas, except for 2 final dresses made of chiffon. PURA JAGUA is the result of a whole month & a half of hard work, in which Fernanda & her team created the concept & brainstormed all the ideas for the show (she showcased a video made by Alfredo J. Martiz, music specially composed by Oren Ghitis & the creative direction by Juan Anibal Upegui).
Something that cannot be missed was the styling, which came full circle with the help of Flower in Pot by Alexandra Correa. Other thing that must me highlighted is the reason why it is called PURA JAGUA, it comes from the Purism, noted in the architecture in France in the 50’s , “I was inspired by Le Corbusier & its juxtaposition with the Emberá Wounaan culture, its colors & structures” Fernanda told me. You can clearly see it in the sharp lines & purism of the clothes, the whites & the structure of some of the pieces, á la Phoebe Philo.
more photos after the jump
más fotos después del link “Read More”
can you see the “structured clothes” thing that I was talking about?