Tuesday, November 8, 2011

Moda Que Te Conecta






Ese es el nombre de la más reciente campaña de Steven's Panama. Buscando una relación más allá con los consumidores la campaña muestra las distintas maneras en las que puedes formar parte de la familia Steven's.

Tuve la oportunidad de estar en la filmacion/sesión de fotos de la campaña, la cual es protagonizada por nada más y nada menos que por Mariana Bayón, primera Mexico's Next Top Model. 

No te olvides de seguir a Steven's Panama en Twitter @StevensPanama y de unirte a su fan page en Facebook aqui

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Fashion that Connects, that´s the name of the latest campaign by Steven's Panama, one of the biggest department stores here in Panama (think of a toned down version of Sears). With this campaign Steven's aims to get in touch with their costumers in a closer & friendlier maniere, making them feel part of the Steven's family.

The leading lady in this huge campaign couldn't be anybody, so they brought Mariana Bayon, the first Mexico's Next Top Model, all the way from Mexico DF, making this one of the coolest campaigns this year.

I had such a good time in the backstage of the shooting that I obviously took my camera & prepared something for y'all...

& don't forget to follow Steven's Panama on Twitter @StevensPanama & to like their fan page on Facebook here





















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BY MAURICIO HERRERABARRÍA